How to make an impact through social media and measure it

1 - 2.30pm


Social media enables us to share Cochrane evidence quickly and effectively and presents unique opportunities for encouraging engagement with it. These in turn can generate new connections and collaborations, which improve our reach not just with today’s evidence but also tomorrow’s.

We’ll show you how we’ve used social media over the past year to engage with the nursing community, both individuals and representative bodies, sharing Cochrane evidence to inform best practice and learning from them about the complexities of using that evidence in practice. Relationships have been built and strengthened and new collaborations and new work generated. We have also developed a framework for measuring and demonstrating our activity and impact. This approach could be adopted by other Cochrane entities, enabling you to increase your impact and demonstrate it.

You will leave the workshop with a simple framework for how to measure impact through social media that you can then put into practice straight away. This will be based on digital impact reports that Cochrane UK produces. We will be looking at simple ways to collect numbers, record conversations and measure engagement.

Target audience

This workshop is for people who are responsible for their Review Group’s social media output.


Sarah Chapman, Knowledge Broker at the UK Cochrane Centre and writer of Evidently Cochrane; Holly Chapman, Communications & Engagement Officer at the UK Cochrane Centre.

Sarah Chapman

Sarah Chapman

Holly Millward

Holly Millward